Visual Image & Doohlabs partner to offer in-store retail media services for the North American markets.
Retail media is a hot topic at the moment, as targeted online advertising is getting harder & harder with restrictions on using 3rd party cookies. Advertisers are looking for new ways to reach audiences while retailers are starting to monetize their in-store audience insight. Visual Image and Doohlabs have partnered to enable world-class data-driven in-store retail media.
Visual image is a leader in delivering innovative digital signage solutions; Doohlabs is a platform that enables the monetization of in-store audiences with advanced media sales tools, programmatic capabilities, and trade partner self-services. Together, Visual Image and Doohlabs can offer retail customers unprecedented value by delivering an automated in-store on-screen advertising solution, that enables delivering targeted in-store advertising, measuring the effects and refining the targeting according to the achieved results in real-time.
Matt Nurre the Director of National Sales at Visual Image comments: With our exciting new partnership with Doohlabs we offer our customers a new revenue stream and more targeted messaging than ever before. Retailers and brands now have a position to truly be in charge of their in-store retail media ecosystem.
Janne Lohvansuu, the CEO of Doohlabs ads: Retail Media in brick & mortar stores is taking its first steps and Doohlabs is thrilled to partner with Visual Image for the US market. They share our vision for this major opportunity for retail that will shape in-store marketing and can help retailers of all sizes to accomplish this.